Bangkok, Thailand - Its high production values, driving musical score, and slick edits make the film, in the words of its producers, "very MTV."

But don't expect to see boy bands or risqué hip-hop. MTV's "Traffic" is a hard-hitting, US-funded documentary that is part of a campaign aimed at educating vulnerable youth in Asia about the risks of being trafficked illegally for exploitative labor.

The movie, which premieres Tuesday on MTV Thailand, is tailored for the US broadcaster's vast youth audience in go-getting East Asia (Watch Video). By raising awareness of the dangers, campaigners say they hope to address a practice that is akin to modern-day slavery.

Called EXIT, or End Exploitation and Trafficking, the MTV campaign includes public service spots, South Korean-made animation shorts, and a multilingual website (www.mtvexit.org). "Traffic" is being dubbed into eight languages by local celebrities, such as Korean pop icon Rain. In South Asia, a separate documentary called "Sold" will be aired. Advocacy groups say trafficking patterns differ in that region. Read More

Labels: Culture